| Descriptions of Presentations Offered
Project Management: Listen, Learn, Lead - Based on over 25 years of business experience this 60 minute presentation covers the following topic areas:
- Project Management Defined
- Value to the Organization
- "The Team" Structure
- Challenges
- Tools for Success
- Leadership
- Putting it all Together
Doing Business in China - A first hand, experienced based presentation delivered by Jacqueline Yu - Associate, Project Marketing Associates. Based on her 12 years of doing business in China this 45 minute presentation covers:
- Country Facts & Figures
- Business Infrastructure
- Cultural Issues
- Work Ethic
- Additional Insights
IdeaMap.net ® - IdeaMap.net is a fact based methodology to help determine what your customer/end consumer wants. A complete 45 minute overview of the conjoint market research technique with demo survey examples and results illustrates the practical application for both B2B and B2C companies.
- Lots of Good Ideas
- What's Conjoint
- How the Methodology Works
- On Line Survey Examples
- Sample Results
AMA M.planet 2009: Navigating the New Marketsphere - A 60 minute presentation highlighting the key insights and take-a-ways from the 2009 American Marketing Association M.planet 2009 conference.
Core themes included:
- Brand Building in a Digital World
- Connecting with Empowered Customers
- Marketing Mix in a Fragmented World
- Global Marketing on a Borderless Planet
Featured speakers from B2C and B2B included:
- Dennis Dunlap, CEO, American Marketing Association
- Anne Mulcahy, Chairman, Xerox Corporation
- R.K. Krishan Kumar, Chairman of Tata Coffee, Teas and Hotels India
- Mary Dillon, EVP and Global CMO, McDonalds
- Larry Grisalano, Sr. Communication Strategist, the Obama Campaign
AMA M.planet 2006: Innovation topics - A 60 minute presentation recapping the innovation topics covered at the 2006 American Marketing Association M.planet 2006 conference. Over 10 Forum Sessions and 2l Spot Light sessions covered the topics of Performance Marketing, New Customer Reality, Morphing Media & Channels, Brand Relevance, Discipline Innovation and New Organizational Reality.
e-mail doshlag@projectma.com to inquire
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