Recommended Reading

Books

  • The Power of SMALL

Linda Kaplan Thaler & Robin Koval

  • The Power of NICE

Linda Kaplan Thaler & Robin Koval

  • Outliers

Malcolm Gladwell

  • The Last Lecture

Randy Pausch

  • The 4-Hour Work Week

Timothy Ferriss

  • Value Merchants

J. Anderson, N. Kumer,

and J. Narus

  • The Generational Imperative
    Chuck Underwood
  • Blue Ocean Strategy
    Kim & Mauborgn
  • Good to Great
    Jim Collins
  • Passionate & Profitable
    Lior Arussy
  • Blink
    Malcolm Gladwell
  • The Tipping Point
    Malcolm Gladwell
  • Freakonomics
    Steven Levitt and Stephen Dubner
  • The Art of Innovation
    Tom Kelley
  • Marketing Moves
    P. Kotler, D. Jain,
    and S. Maesincee

Magazine Articles

  • Effective Gating

Robert G. Cooper

Marketing Management March/April 2009

  • Dr. Suess's Sneetches
    William Locander
    Marketing Management
    January/February 2008
 

Newspaper Articles

  • Making Meetings Meaningful     Joyce Gannon, Pittsburgh Post-Gazette, June 2, 2008 / Business

 

 

Presentations offered by Project Marketing Associates

  • Doing Business in China - a first hand experience
  • Project Management for Marketers - leading the charge
  • IdeaMap.net ® - a fact based methodology to help determine what your customers want
  • AMA M.planet 2009 - Navigating the New Marketsphere
  • AMA M.planet 2006 - Innovation Conference Recap

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Upcoming Seminars/Talks

 
  • AMA Pgh Summer Mixer: 8/26/10, 5:30-8:00 pm, Longue Vue Club

Useful Links

Stats and Facts

  • 80% of "Crisis Management" events are preventable*
  • The average person uses 13 different methods to control and manage their time*.
  • The 50+ age demographic will comprise 35% of the US population by the year 2020.
  • Boomers prefer text to charts & graphs; they love meaningful detail.

* Dr. Donald E. Wetmore, Time Management Facts and Figures

Strategic Partners

Campos Inc.

Campos Inc is a well-established, highly brand recognized full service market research and strategic marketing consulting organization headquartered in Pittsburgh.  At Campos Inc, we use our expertise to provide deep insight into the experience of your target audience; armed with our recommendations, our clients make better strategic decisions.

Moskowitz Jacobs Inc.

Strategic Brand Developers - research and consulting experts in harnessing consumer insights to drive business decisions. Whether through highly customized programs or self-authored web-based quantitative surveys, clients are fully empowered to identify major new opportunities and can exploit the opening rapidly, while the opportunity in the marketplace is still viable.

 
 
 
 

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