Ideapmap®.Net Market Research

Ideamap®.Net is a form of conjoint analysis used to help prioritize individual elements making up: Products, Communication or Promotions. This form of research is ideally suited for the initial development stages of a project in order to help learn which attributes and elements your target consumers (customers) find most appealing.

What is "conjoint" analysis? It is not … a prison, a strange cigarette or a form of arthritis. It is a mathematical methodology which makes it possible to have consumers react to a limited number of concepts (made up of varying number of elements), while still evaluating all the possible element combinations.

Consumers react to “concepts” comprised of 2-5 systematically varied elements on a computer screen. Ideamap.Net deconstructs the concepts into their individual elements and quantifies the contribution (liking value) of each to interest.

In the end, you learn which elements (in the form of statements)...

• Drive interest: “Hot Buttons”
• Detract from interest
• Have no impact on interest

There are a total of 14 unique design options to choose from ranging from a total of 12 (3 categories x 4 elements) to 36 (6 categories x 6 elements) design elements.

Benefits:

• Provides tactical solutions
• Quicker than traditional research (3-4 weeks from start to finish)
• Project Marketing Associates does the programming, fields the study and reports the results directly to you.
• Can create a panel for follow up studies

Cost Savings: The cost of Ideamap.Net is 50% less than similar larger scale studies.

Example #1: To view a Bicycle Purchase survey where consumers are asked about the style of the bike, number of speeds they’d like, the type of tires and brand preference please click on the following link: Bike Purchase Demo Survey



Example #2: To view a Grocery Store Positioning survey where consumers are asked about store image, neighborhood grocery store definition, shoppers club / low prices, and private vs. brand label please click on the following link: Grocery Store Positioning Demo Survey



Example #3: To view a non profit demo survey where consumers are asked about the types of exhibits they like, the type of amenities they are looking for, customer service options, and admission promotions please click on the following link: Non Profit Organization Demo Survey

For more information please call us (412-276-5907)