Market Research & Data Analysis

"Want to let you know how well the (Ideamap.net) segmentation work was received by the sales force ... it was absolutely right on target. The guys in the field believe they can really use the information to develop new value packages and programs for their customers. Got so many positive comments, it really validated the entire project."

Lisa Detwiler
formally Director of Business Development PPG Industries

currently Chief Marketing Officer, SSD Technology Partners

• Market Research Plan Development
• Ideamap®.Net
• RFP (Request for Proposal) Management
• Management of Concept Testing
• Research Report Writing
• Management of Central Location Testing
• Management of Home Use Testing
• Consumer Data Analysis
• BASES I & II Concepts / Marketing Plans
• Volumetrics / Price Elasticity
• Advertising Copy Testing
• Package Testing
• Focus Groups Management
• Customer Surveys
• Questionnaire Development & Analysis
• Mystery Shopper Investigations