About Us

David A. Oshlag - President
Residence - Pittsburgh, Pennsylvania USA

Areas of Expertise:

- Strategic Insight

- Project Management

- Brand Management

- Market Research

- Data Analysis

Academic Credentials:

- MBA Marketing & Finance, University of Chicago ‘88

- BS Chemical & Biomedical Engineering, Carnegie-Mellon University ‘83

View David Oshlag's profile on LinkedIn

25 Years Business Experience:
Project Marketing Associates

President – Founded January ‘98

Have added value to the following company's initiatives : H.J. Heinz Company, PPG Industries, GlaxoSmithKline, Giant Eagle Grocery.

W5 Templates a product of CRM Excel Template, LLC Founder & Developer of an Excel based productivity tool for CRM and Project Management @ W5Templates.com
General Nutrition Company
Brand Manager Vitamins & Supplements
- 14 brands, totaling 600+ products.
InVenture Group, Inc.
Vice President Program Services
- 40 person Marketing and Communications firm serving the high tech industry.
Heinz USA
Product Manager – Added value to a total of 7 Condiment and Sauces brands, including Ketchup, spanning 6 years.
Quaker Oats Company
Pet Foods and Frozen Breakfast Products
American Sterilizer Company, Medical Products Division
Product Developer
- Invented and patented DART® (Daily Air Removal Test ) for use in hospital steam sterilizers.
   
Professional Affiliations
American Marketing Association Past President Ambassador
Pittsburgh Chamber of Commerce  

 

Stephanie M. Foster - Senior Associate
Residence - Brunswick, Maine USA

Areas of Expertise:

- Market & Data Assessment

- Retail Trade Insight

- Business Reviews

- Concept Development

Academic Credentials:

- MBA Marketing, Fuqua School of Business, Duke University '91

- BA History and French, Dartmouth College '85

18 Years Business Experience:
Project Marketing Associates Senior Associate, May 2001 to present
Hannaford Bros.

Marketing Strategist, Southeast Division
- 140 store supermarket chain in five states with 22,000 associates

Heinz USA Product Manager Heinz Vinegar, Heinz Gravy
APM Heinz 57 Sauce, Barbecue & Worcestershire

 

Catherine Carlson - Associate
Residence - Vila Velha, Espirito Santo, Brazil

Areas of Expertise:

- Product R & D

- Product Development Processes; product concept to market implementation.

- Project Management

- Experiment Design/ Six Sigma

- Brazilian Market

Academic Credentials:

- Masters in Marketing, Espirito Santo University, Brazil, '00

- Food Engineering, Viçosa University,  Brazil, '95

Language skills: English, Portuguese, Basic Spanish.

View Catherine Carlson's profile on LinkedIn

15 Years Business Experience:
Heinz USA

Manager, Marketing Innovation & Execution

- Project management & process improvement for TGIF Friday's, Bagel Bites, Delimex and Nancy’s.

Research & Development

- Frozen Meals and Snacks, Pasta Sauce and Continuous Value Improvement. 

Masterfoods Inc e Cia  (Brazil) (subsidiary of  Mars Inc & Cia)

Research & Development and QA Manager

- Main Meals Division including spices, salad dressing and sauces.

Chocolates Garoto S.A (Brazil) (Currently under Nestle)

R&D Project Manager

- Chocolate, Chocolate Bars, Candy.

Cervejarias Reunidas Skol e Brahma- (Brazil)

(Currently under Anheuser-Busch)

     

Process Engineer , Production Manager

 

Jacqueline Ping Yu - Associate

 Residence - Shanghai, China

Areas of Expertise:

- Conducting Business in China

- Business / Legal Insights

- New Product Launches

- Database Management

- Marketing Communication

- Multilevel Business Training

Academic Credentials:

- Executive MBA, Rutgers University Shanghai '02

- BE Mathematics, Eastern China University, Shanghai '89

Language skills: English, Mandarin, Cantonese

View Jacqueline Yu's profile on LinkedIn

20 Years Business Experience:
Ingram Micro China

Channel Marketing Manager, IT Components & Accessories

Dun & Bradstreet International Consultant Co. China

B2B Marketing Development Manager

Bertelsmann China  (German Media Group)

Marketing/PR Director

Harvard Business Review Marketing/PR Director
Hachette Filipacchi Media Group Marketing Director

Haymarket China  (United Kingdom Media Group)

General Manager - 2 publications, 3 business corporation partners

RR Donnelley China

VP Business / Marketing Analysis &

 Optimization

Yi Long Media Ltd. Co. General Manager

 

Israel Weisser - Associate
Residence - Modiin, Israel

Areas of Expertise:

- International Marketing

- Brand Management

- Marketing Processes

- Lead Generation

- Business Development

Academic Credentials:

- MBA Marketing & Strategy, Carnegie Mellon University '02
- BS Chemical Engineering, Universidad Iberoamericana (Mexico City) '97

Language skills: English, Spanish, Hebrew

View Israel Weisser's profile on LinkedIn

11 Years Business Experience:
Manfrotto (Israel) Marketing Analyst, Strategic Planner
Soda Club (Israel) Global Marketing Manager
Diplomat Distributors (Israel) Marketing Manger Food Division - Heinz, Quaker, Sipahh
Heinz USA

Manager, Marketing Innovation & Execution

ABM - Heinz 57 Sauce, Jack Daniel's Sauces, EZ Marinader, Yoshida, Bagel Bites

Procter & Gamble (Mexico)

Dry Detergents: Supply Chain Manager, QA Manager, R&D Project Leader

 

 

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